From the course: Direct Mail Marketing
An introduction to the definitive system of direct mail marketing
From the course: Direct Mail Marketing
An introduction to the definitive system of direct mail marketing
- [Instructor] Overview of the definitive real estate direct mail system. In a nutshell, this is what we're going to talk about: Why direct mail marketing is still the most widely used and most effective form of marketing for real estate investors; How your budget should determine how much direct mail marketing you do and how you can track your budget; How to find your target markets and how to build your mailing list to match each one; Also how to capture the leads generated by direct mail campaigns; We will also review the different parts of an effective direct mail marketing campaign, from the types of mailings to use, how to increase the response rates, and how to get started; And lastly, we will discuss how and why it's important to track every aspect of your marketing campaigns.
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