From the course: The Superbosses Playbook
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The microcreativity toolkit
From the course: The Superbosses Playbook
The microcreativity toolkit
- [Instructor] The MicroCreativity toolkit. Purpose, to help you unleash your team's creativity on a daily basis. MicroCreativity gets big results. Adelaide Horton, former Chief Operating Officer at the advertising agency Chiat/Day, recalled that "anything was possible" under superboss Jay Chiat. Sid Ganis, a protege of George Lucas's said that the atmosphere at Lucasfilm was so creative that it "buzzed from the day I started until the day I left six and a half years later. It never stopped buzzing. It was great every single solitary day." How exactly do superbosses create dynamic, innovative environments? How do they spur talented individuals to think in powerfully original ways? Superbosses vary in their methods but as a group, they do something with respect to creativity that traditional bosses don't. They sweat the small stuff. Many organizations take big steps to bring creativity into the company. They hold…