The myth of win-win

- [Interviewer] Today we're going to cover negotiation myths. And so we're going to start off with win-win. We're talking about trust, then and then we're going to end up with getting to yes versus starting with no. So how about we start off with win-win versus what you like; mission and purpose. Can you tell us a little bit more about that? - [Interviewee] Well, the word win-win is a very seductive idea. It sounds really good. And it is what is usually proposed nowadays that, by anyone who has been to, studied in academia or read a book on negotiation, this, the idea of win-win where you win and I win is, it's a great feeling. The problem is, English is my second language and I kind of consider myself a student of language and words and their meaning. And I think the word win has a specific meaning. It means that someone is winning in a competition, right? So when you win, someone has to lose. How many of you want to see a…