From the course: Social Media Marketing Trends

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The opportunity of localized social media marketing

The opportunity of localized social media marketing

From the course: Social Media Marketing Trends

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The opportunity of localized social media marketing

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(upbeat music) - [Narrator] The ability to reach lots of people on social media is often touted as its primary benefit. While that's great and all, it's real value is the ability to reach a specific audience. And for many businesses, that's connecting with customers on a local level. Connecting with local audiences on social media can help your business drive traffic to retail locations, encourage engagement in specific geographic areas, and help you stand out. One way is getting active on hyper-local social networking platforms like Nextdoor, Yelp, or Waze, to share your business listings and messaging with customers in certain areas. For instance, SimpliSafe, a home security company and Geico, an insurance brand advertise on Nextdoor to reach customers active in their own neighborhoods. Similarly, fast food chains like Dunkin' Donuts and McDonald's promote their restaurants on Waze to encourage customers to visit their…

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