From the course: Creating Powerful Sales Proposals
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The power of copywriting
From the course: Creating Powerful Sales Proposals
The power of copywriting
- What we're really talking about is the power of copywriting. Now I'd like to do something a little different, but definitely fun and most certainly something everyone can benefit from. Throughout the course, I'll keep revisiting this example, so you can see how to increasingly make your offer, well, more irresistible. You ready? Perhaps a little hungry? Let's talk cupcakes. Let's say I were offering you a cupcake. To use speak in benefits instead of just calling it a cupcake, I might say this is an award winning cupcake, an award winning cupcake that was featured on The Cooking Channel. To go further, I could say the ultimate cupcake, a Cooking Channel Award Winner. Why have a regular cupcake when you can have the ultimate cupcake, right? Another avenue I could go is calling my cupcake the surprise and delight. What's the surprise and delight? Well, there's a little bit of curiosity and branding going on…
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