From the course: The 10 Essentials of Influence and Persuasion

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The power of generosity

The power of generosity

From the course: The 10 Essentials of Influence and Persuasion

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The power of generosity

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- The act of giving to others is central to the human condition and has a particular relevance when it comes to influencing others because the people that we provide help and assistance to first are by and large more inclined to stand ready to help us in return. It's a concept that psychologists call the norm of reciprocity. Reciprocity is the social rule that says that people give back to others the form of behavior and conduct that they have first received and all human societies instill this powerful social role of give and take from the very earliest of ages for a simple, yet profound reason. Reciprocity typically offers the chance to gain advantages because the exchange of information, help and resources generally leads to better cooperation, greater efficiencies, and mutually beneficial and long-lasting relationships, all crucial components of successful and effective influence. Let's think about it…

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