From the course: Agile Marketing Foundations
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The sprint plan
- Oh, the illustrious sprint. It's such a good word, isn't it? The sprint. It just sounds fast. And that's the beauty of it. A sprint is a fixed number of components delivered in a fixed amount of time. Generally, a sprint goes down over a couple of weeks. To determine what will be moved from the backlog, or your to-do list, to the sprint, or your doing list, the team needs to conduct a sprint planning session. Each sprint begins with a planning session of this sort. Let's imagine you're in a sprint planning session right now, and I'll walk you through it. Okay, we're all in a conference room or on a virtual call. The marketing program owner opens the meeting with a recap of the project strategy, and asks the team if the strategy should be revised in any way. One of the team members offers a new insight from analytics, and suggests that, even though the objective is still pertinent, it should also include this…
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