From the course: Negotiating the Nonnegotiable (Blinkist Summary)

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The tribes effect

The tribes effect

- [Narrator] Blink number three, when our identity is threatened, conflict can be caused by the Tribes Effect. We've all been there, arguing with someone and feeling utterly sure that our perspective is the correct one. When it seems that nothing can distract us from our absolute certainty, there's likely one specific factor causing us to think this way. It's called the Tribes Effect. The Tribes Effect is a mindset that pits your identity against your opponent's, leading to a case of you versus me or us versus them. In the end, this is an evolutionarily sound principle in that it protects groups and bloodlines from outsiders, but it can likewise be scaled down to a two person conflict. The Tribes Effect often kicks in to protect your identity from attack. It's wise to learn how to recognize when this occurs, as the Tribes Effect tends to generate a self-righteous, adversarial, and closed mindset, and this is also…

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