From the course: Marketing Your Side Hustle

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The two problems: Conversion and traffic

The two problems: Conversion and traffic

From the course: Marketing Your Side Hustle

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The two problems: Conversion and traffic

- At one point, I did a story on (mutters) school about a math major who becomes a professional blackjack player, then creates a suite of resources for aspiring card counters. At first, he had no idea how to make a website. And since he had no idea what he was doing, he approached a friend who owned a small agency. The friend said, "I don't even know what you want me to do "when I show up on your website." This is known as the conversion problem. That whole aspect of, "I don't know what action you want me to take "or why I should listen to you." So if you're trying to grow your e-commerce business, or any kind of side hustle where you're selling something online, there are only two things you can do to increase revenue. First is to increase traffic, the people who come to your site, who otherwise see your offer. Second is to increase conversions, the percentage or number of people who accept your offer and make a…

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