From the course: Running a Photography Business: Pricing Your Work
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Different specialties and different products
From the course: Running a Photography Business: Pricing Your Work
Different specialties and different products
- We've laid a really nice foundation so far of brick by brick how are you going to build your reputation in the community, understanding the demographics of your target audience, your costs. Well, now it's time to start thinking about what are you going to offer? What are the products that you're actually going to sell, products slash services as a professional photographer to start building a revenue stream for new business? It's really important to understand the different specialties. Just like having a different target audience for each one, there are also different products you can offer. Now, right off the bat, let's start with wedding clients because for wedding clients, that's probably the most versatile group. You can offer just about everything and I'm picking the main things. You may find one or two things that I've left off the list here or just forgot but the reality is for a wedding client, a wedding album becomes critical, prints become critical, frames and selling…
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