From the course: Running a Photography Business: Pricing Your Work
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Educating your clients
From the course: Running a Photography Business: Pricing Your Work
Educating your clients
- As we start to wrap it up, let's talk about educating your clients. It's so important that you put in the time to help your clients understand what it is you provide. Because you don't just provide pictures. You've got to teach your clients the value og great images. And one of the things I love to talk about is prints. I did this a few years ago, I took a jump drive and put it in a frame that sits on a coffee table. Because think about it, right now, and I know I've been accused of being an alarmist, but we don't know whether that jump drive is going to fit into anything five, or ten, or fifteen years from now, or more. So I love the concept of prints. And there are people that'll argue with me and say, "that's not fair, "there'll always be an opportunity." And my answer is, "oh yeah, "what do you do with your floppy disks from years ago?" Better yet, what do I do with my 8-track tapes? So the point is, that as technology changes, you've got the ability to help talk with your…
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