From the course: Running a Photography Business: Pricing Your Work
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Owning your zip code
From the course: Running a Photography Business: Pricing Your Work
Owning your zip code
- Here's a really easy concept to implement when it comes to starting your business in your community. Own your zipcode. So you're going to take your zipcode, or maybe a couple zipcodes close by, and you're essentially going to draw a circle of two to five mile radius around your base, wherever you're going to be based. Now, the next concept is what owning your own zipcode is all about. It's about pounding the pavement. It's about knocking on doors, it's about introducing yourself to people, to opinion leaders, to retailers, to business offices and companies, within your community. Now, the whole goal in this is for you to identify yourself as a resource to the community. You're the photographic expert in town. And the whole point in going out and meeting people is to be able to let them know that you're there to help. Now the other part of this, and this is what happens, and this is one of the key parts in marketing today, is building relationships. And as an example, let's assume…
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