From the course: Running a Photography Business: Pricing Your Work
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Single vs. 3–4 tiers
From the course: Running a Photography Business: Pricing Your Work
Single vs. 3–4 tiers
- This is the perfect time for you to start thinking about your pricing structure. It's really good to think about it as if you were a wedding photographer, because that's where it's easiest to explain and it's most understandable. Your pricing structure needs to have at least three components of a good, better, and best. Now, my recommendation is three to four tier level. If you go in and you watch the Sal Cincotta piece, he's going to tell you the same thing. He's going to say three to four and that there are some photographers that have five levels of pricing. You don't need five. Go three to four tier versus just having one set package. Next point to remember is if your clients value the product, they will always work to get to a higher price point. So, you're going to show them the highest price point first, then you're going to drop down to the next one, and then you're going to show the stripped down price point. Now, compare it to if you've ever bought a car. If you go in to…
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