From the course: Running a Photography Business: Pricing Your Work
Join today to access over 22,600 courses taught by industry experts.
Understanding the market's key price points
From the course: Running a Photography Business: Pricing Your Work
Understanding the market's key price points
- In different sections of this class, we've covered a lot of this already. But it's so important for you to maintain a certain level of understanding of what your key price points are. Number one, pay attention to where the competition is in your market. Doesn't mean that you can't be at the high end of the price point, and be making the most money of anybody out there. What it does mean that if you do that, you've got to establish value, and that leads me to the second bullet here of what makes your work different? If you're going to charge more then you better make sure that you're giving more, you better make sure that people are more excited about your work and what you're doing. Now that can relate to the actual products, it can relate to your reputation, it can relate to your style of shooting, it can relate to the experience your clients are talking about in terms of working with you. Next on the list, you got to remember your demographics of your target audience. It isn't…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.