From the course: Running a Photography Business: Pricing Your Work

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The economy

The economy

- Let's talk about the really big picture crisis and that's when the economy goes upside down. Now, when I kicked off my business in 2009, it was the worst recession, certainly in my lifetime, and it was a terrible time, that people told me, to be starting a business. But I also had some very specific things I wanted to do and some very specific clients. Now, in terms of your business, you know how to focus your camera, and what we've talked today, talked about today is how to focus your business and your profitability and your margins, but I want to share with you five ideas on how to create some things that'll help give you a little insulation if the economy does swing, and sooner or later, it's going to go in a different direction from where you thought it was going. Now, right off the bat, keep building your skill set. There is nothing that's going to help secure business for you more than for you to be as diverse as you can be, and to also have a network that helps support that…

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