From the course: Creating and Deploying Microlearning
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Social media engagement tracking
From the course: Creating and Deploying Microlearning
Social media engagement tracking
- [Instructor] Social media platforms give you valuable tracking data related to each post but your visibility into these data may be limited and each platform will provide different insights into the data made available to you. Now, when you post your microlearning assets to a social media channel, look for that channel's analytics icon that gets attached to your post. Clicking on the icon will show you a snapshot of how that particular post is doing at that time. And most all the platforms update these data in near real-time, so you'll often see the numbers incrementing as your post gets additional views. Now these data are generally only available to the person who's made the post. Now Twitter, in particular, has a really nice hidden analytics engine that you can access by going to analytics.twitter.com/users and then entering your Twitter handle. You'll need to authenticate, since the data is only accessible to you. On your homepage, you can see a bunch of recent performance data…
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