From the course: Creating and Deploying Microlearning
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Understanding web analytics tracking
From the course: Creating and Deploying Microlearning
Understanding web analytics tracking
- [Instructor] Are you reaching your target audience, and who else are you reaching with your microlearning campaign? Now this is generally the first thing that anyone who publishes content on the web wants to know. And one of the best tools available to you is a web-analytics engine such as Google Analytics. Now an analytics engine basically watches the web-request traffic, and extracts, and infers information about the devices accessing the content from the simple action of the content being viewed in the browser. Now here's how it works. To view any content on the web, your web browser has to make a request for that content to the server that's hosting it. Now part of that request is a tiny bit of information about what content you wanta see, and where the content should be sent back to so the content makes it back to your specific browser. So at this point, the analytics engine knows a device made a request so it adds a click to that piece of content. It also knows where on the…
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