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Chris Goward is an author, speaker, conversion optimization leader, and the founder and CEO of WiderFunnel.
When companies like Google, Electronic Arts, eBay, Magento, DMV.org, and BuildDirect.com want great marketing optimization results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. He is the brains behind the LIFT™ and Kaizen™ methods, conversion optimization strategies that consistently lift results for leading companies. He wrote the book You Should Test That! (Wiley Sybex), which redefines conversion optimization and shows how to create dramatic business improvements.