From the course: Managing Email Marketing Lists and Campaigns

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Subject lines: Dos and don'ts

Subject lines: Dos and don'ts - Constant Contact Tutorial

From the course: Managing Email Marketing Lists and Campaigns

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Subject lines: Dos and don'ts

- [Voiceover] A great subject line can highly influence whether your subscriber opens your email or deletes it. Let's take a look at some subject lines here and see what makes them stand out from the crowd or not. I picked out four subject lines I found in my email that I really liked. The first is Warby Parker. They're an online glasses retailer. They're letting my know that my prescription is expiring and that I might want to renew it, and maybe even order a new pair of frames while I'm at it. Next is from Derek Halpern and his $46,398 in 10 days subject line. This email had me wondering if he's dishing out some secret on how to make that much money, or if that's what he's made in the last 10 days, so I definitely clicked on that. Airbnb does a great job of personalization. I booked a trip to Bali through them, and a week before my trip, they sent this email containing some tips on what to do while I'm there. And next, from Pat Flynn from Smart Passive Income. I love his…

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