From the course: Managing Email Marketing Lists and Campaigns
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Tips for importing contacts to your list - Constant Contact Tutorial
From the course: Managing Email Marketing Lists and Campaigns
Tips for importing contacts to your list
- [Voiceover] There are many situations where you will need to import customers to your email marketing list. Most every email marketing platform has a tool where you can import lists from a csv or text file. And it's in these files that you can include the necessary fields, such as name, email address, and some more advanced fields like IP address and location. But it's the integration with other services that will really help you build and scale your email marketing efforts. These are services like Salesforce, FreshBooks, Zendesk, and even Google Drive. Let's use the fictional brand Hansel and Petal as an example for this. Hansel and Petal is an online flower retailer, and they sell all of their products online. They have integrated their online store with MailChimp which is their email marketing platform. With this integration, Hansel and Petal's not only able to import this contact information, but to also gather some really valuable customer behavior and profiles. An example of…
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