From the course: Content Marketing: Ebooks

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From the course: Content Marketing: Ebooks

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- [Instructor] Your reader doesn't get to see the content of your e-book before they buy it, so it's up to the title to really communicate what they're going to get. A great title will separate your e-book from the rest by capturing the reader's attention. I'm gonna cover some tips to help you craft the perfect title for your e-book. First, focus on benefits. So these are things like, what is the reader going to get out of the e-book? How will it solve their problem? Or how will it answer a specific question they have? When you focus on the benefits, you can create different ways of the title becoming appealing. So you can make a big promise, or even create a more provocative title. Of course, the content in your book will back up these claims, so they're not empty claims. But you'll basically pull out the really interesting, juicy information and form a title around it. Keep your title short, sweet, and catchy. So using catchy words that are easy to spell and pronounce will help…

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