From the course: Content Marketing: Ebooks

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How to add an ebook to your marketing strategy

How to add an ebook to your marketing strategy

From the course: Content Marketing: Ebooks

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How to add an ebook to your marketing strategy

- [Instructor] Ebooks provide brands a way to deeply connect with their target market. If in your ebook you're able to solve a problem, offer advice, or a solution or even entertain your audience, you're providing an invaluable service to your customer. And this, then, is creating a valuable relationship on both ends. One of my favorite quotes on this is from Seth Godin. He says, "Marketing is no longer about the stuff that you make, but about the stories you tell." An ebook is a marketing tool that helps you tell these stories and connect deeply with your customer, and it's one that provides immense value to them as well. When I talk about brands using ebooks as marketing tools, I like to look at an example. Say I have a book called How to Write an eBook in 7 Days (or Less). How does this feel to you? So it's helpful, chock full of great tips, and best of all, it doesn't feel like you're being directly targeted and marketed to. You're likely to download it and enter my marketing…

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