From the course: Learning Design Thinking: Lead Change in Your Organization
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Concepting
From the course: Learning Design Thinking: Lead Change in Your Organization
Concepting
- In synthesis, the team will have identified promising opportunity areas which represent a human need and an opportunity for the business. However, a strong need and a viable opportunity for the business can still result in run-of-the-mill ideas or me-too solutions that are just copying what others are doing. Fresh, new ideas are hard to come by through everyday thinking and conversation, and people need ways to generate new ideas. Many of the concept generation tools that Frog uses are based on the concept of lateral thinking, a term coined by psychologist Edward de Bono. It's an approach to creativity that pushes us to look at something familiar in a new way by introducing stimuli that disrupt the way we normally think about the problem or the solutions. During concept generation, teams use these methods to produce as many ideas as possible. After idea generation, teams evaluate and select the best ideas. Those with the most potential and value are evolved and visualized to a…
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