From the course: Learning Design Thinking: Lead Change in Your Organization
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Developing a service blueprint
From the course: Learning Design Thinking: Lead Change in Your Organization
Developing a service blueprint
- As ideas become more refined, designed thinking continues to enable the team to creatively address the complexity of delivering a meaningful experience. Delivering these experiences often involves far more people than just the person who's going to buy it at the end. And if these users, particularly those in a business or partner businesses are not taken into account, a great experience might not make it to market. Developing a service blueprint enables the team to refine the concept through understanding its impacts within the business and to communicate the concept to stakeholders in terms that are appropriate for their lines of business. Plus, it's also great for highlighting gaps in the current design that the team hasn't yet thought about. Developing a service blueprint does take some time and some strategic thinking at the start, but it's also a great tool to refine in a workshop with your extended stakeholder team. A service is a relationship between a business and a user…
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