From the course: Learning Design Thinking: Lead Change in Your Organization
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User-centered design overview
From the course: Learning Design Thinking: Lead Change in Your Organization
User-centered design overview
- Design thinking focuses on the act of making to explore possibilities, going wide, open and unexpected. But this exploration needs to be based in some solid realities. These include business and market realities and forecasts, which many businesses are actually very good at. But a distinguishing characteristic of how designers approach understanding reality is the emphasis on human empathy and understanding the needs and wants of the people who will use the product or service. The human-centered design approach puts people and their experience at the center of product and service design, and is grounded in continuous structured interaction with those people. In emphasizing the different types of people who may experience what you create, you're able to look at the problem from their perspective and reframe both the problem and solution. As part of the human-centered design approach, seek out opportunities to learn from people who aren't in the core demographic you expect to use your…
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