From the course: Learning Design Thinking: Lead Change in Your Organization
Welcome
From the course: Learning Design Thinking: Lead Change in Your Organization
Welcome
- My name is Turi McKinley. For the past decade, I've been at frog, a global design and strategy firm, where we transform businesses by creating systems of brand, product, and service that advance the human experience. This course will share with you tools and approaches that we've used throughout our 45-year-history, to launch experiences that make meaningful connections with people. We've addressed these challenges from a core mindset around problem solving, often called design thinking, which businesses around the world are recognizing is particularly good at opening new markets and creating competitive advantage. In this course, you will learn strategies for bringing this powerful form of ideation and problem-solving into your organization or team. This course will define design thinking and the mindset behind it, and it will cover the leadership strategies to build that mindset and specific tools like journey mapping, concepting, and prototyping, which you can apply every day to make this a sustainable success. If you've read about design thinking, or heard about it at work or over drinks, and wondered what makes it unique, then this course is for you, whether you're working for a large company, a tiny startup, or are solving for the needs of your local community. Plus, we've added an interactive feature to the course to enable you to collaborate with others and to help make design thinking come to life within your everyday work. Let's do it!
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