From the course: Learning Art Direction
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Case Study: Frank Lloyd Wright Foundation website
From the course: Learning Art Direction
Case Study: Frank Lloyd Wright Foundation website
- I put Frank Lloyd Wright up there with the greatest minds of the last century. So it was an incredible honor to serve as the foundation's creative director for a number of years. And that culminated with the design of their website. The main challenge was to respect his incredibly strong aesthetic without being a slave to it. We knew it had to reflect this style and look like something Wright would approve of. But not look like he himself designed it when he was alive more than 50 years ago. And he was a really prolific graphic designer, so if he were alive today, I'm sure he would design his own website. We also had to create a visual representation of a body of work from the last century. He died in 1959. But make it feel relevant in this century. The foundation is a living, breathing, evolving institution with a school and museums that carry his legacy. So the site had to successfully bridge two very different times. Something I have to point out and is very relevant to this…
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