From the course: Learning Graphic Design: Techniques

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Do you really need a logo?

Do you really need a logo?

From the course: Learning Graphic Design: Techniques

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Do you really need a logo?

Cathy Thomas is a babysitter for pets. Her business is as small as a business can be. Just her, pet-sitting for family, for friends, for customers. A friend designed a logo for her and writes, I'm an amateur logo designer. And I've recently designed a logo for a local pet-sitting business. This is one of my first logos, so even general logo design tips would be nice. Let's have a look and see what we can see. The logo is a dog and a cat in profile silhouette. One red, the other green, filled with gradient fills. And right off the bat, I'd say that you don't want to use a gradient as a permanent part of a logo. It'll give you color problems, contrast problems, reproduction problems. You'll have a more versatile image if you use flat colors instead of gradients. You can add a gradient for a special occasion. The upside down cat is hard to read, although we do have kind of a yin yang thing going on here. And overall, the logo looks a little like Quizo's. The dog and the cat alone have…

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