From the course: Learning Graphic Design: Techniques

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Extreme photo cropping

Extreme photo cropping

From the course: Learning Graphic Design: Techniques

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Extreme photo cropping

So, I'm in the checkout line, and I see a technique that will be familiar to most of you. And that's the extreme cropping on the narrow banner on the top of this beverage cooler. What I want to point out is how much visual information can be conveyed with super tight cropping. Pay attention to the huge Coca-Cola bottle. Instead of shrinking it to fit that space, they've left the bottle huge and just cropped in on the most important part, which is the name. What's interesting though, in that doing that, you can see the shape of the bottle, the water drops on the bottle, the ribbing of the bottle, the beverage inside the bottle, you can see the surface of the bottle, everything you need to know to convey that coke bottle. Although, you're seeing only a tiny fraction of it. The most obvious place for this technique is on a web banner. When you're designing a web banner, it might help to think of it not as a sign board with discrete edges, that you have to paint within. But rather as a…

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