From the course: Troika's ABC Brand Campaign: Start to Finish

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Pre-production: Designing the storyboards

Pre-production: Designing the storyboards

Chris Gernon: So we initially proposed a cross-platform branding spot that was going to be showcasing all of the cross- platform ideas, mobile, web, so and so forth. That transitioned rather quickly to being not across platforms but more to a network branding spot. When that happened then it opened up the world for us a lot more and we were able to then strategize and think about how we were going to represent all the shows on ABC in one network brand package. So that's kind of what we started with, figuring out iconography and Earl was instrumental in all of the storyboarding and coming up with the icons for every show. Earl Jenshus: Yes, some of the shows had existing icons that were kind of obvious to use, like the apples in Desperate Housewives. And then some shows didn't have any iconography at all to work with. So we had to come up with some new ideas of how they could represent themselves with a metaphoric symbol that encapsulated the essence of what that show represented…

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