From the course: Troika's ABC Brand Campaign: Start to Finish

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Production: Greenscreen shoot

Production: Greenscreen shoot

Dan Pappalardo: Once we came up with the overarching idea and how the spot was going to flow from show-to-show, then we basically broke it down by show and then we figured out what's the right iconography around that show. What's that environment, the graphic environment that we are creating, what's the action of the talent? Dale Everett: What's the right grouping of the talent? Dan Pappalardo: Yeah, the grouping. Dale Everett: We decided on one sort of primary device that would flow through all the spots, which is you are always moving back, the cameras are always moving back. So that was the one rule we had for any scenario that we were coming up with and that's what allowed these things to become modular and be able to be joined up in different ways. Dan Pappalardo: And one of the challenges there was, it would have been easier for us to impose if we had actually planned this out would be motion control. But because we had so much cast to get through, such a short amount of time in…

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