In depth: 5ive Minute Logo

5 Minute Logo starts by somebody emails me their order on what they want for a 5 Minute Logo, and I only ask for the name of the business and the type of business. And so we're going to check out one of those emails and then, I'm going to kind of take you guys through the whole process of, of creating a logo, so you can start your clock now. This first email here is from somebody in Chicago and they want a logo for a business called Black Umbrella Design. I do everything in Adobe Ideas, and with this one, we're just going to start. And since the name of this one is Black Umbrella Design, I'm going to obviously start with an umbrella. So I'll just draw that shape out. And this is, by no means, precision vector artwork. This is pretty quick and dirty. Glorified doodling, if you will. And the nice thing about iPad is you can obviously zoom in and this is where the hand lettering comes in. Basically, whatever's going to look acceptable. You don't have any precision tools, it's all by hand, so I, I kind of have to play with it to make things fit. So like on this the type was too big, so I'm going to have to move it around. I take advantage of their layers just because if I screw up, I can go back and fix stuff. So now we're going to do the next word, which is umbrella. I really like doing hand lettering. It's just fun. This one will be a little tricky because this word's so long. And I'm trying to fit it into a specific shape. Make sure I (LAUGH) I've misspelled a few of these when I've done them before. And they'll e-mail back. This looks good but it's misspelled. I'm kind of, running outta shape so I'm going to have to size this down just a little bit and that'll do it. But one thing I do like about creating on the iPad is I've come to appreciate it's ability to, you know, Illustrator, Adobe Illustrator is, is called a vector drawing program, but you really don't do drawing in it. You build. It's a vector building program, whereas, Adobe Ideas really is a drawing program. You're, you're drawing out the visual images. So I, I tend to go back in on type and just clean up areas with the Eraser tool. Not that I'm trying to make these perfect, but it just makes it look at least a little better. So I'm almost there. There's black umbrella. And now I just need to add the word Design. And since it's an umbrella, usually, I try to add color. But on this one I'm not going to, I'm not going to do it. But one thing I am going to do that I just thought of is, because I'm going to use the umbrella as the type treatment so the I in design. (BLANK_AUDIO) So that's it. That's the black umbrella design. That's the extent of what I'll do for a 5-minute logo. Now at this point I just go to the email. You can see it embeds it into the email. So when I'm working on my normal day to day projects, I'll, like, really scrutinize my work. And with 5 minutes, obviously, I don't get that luxury. So its just all about trying to make those kind of conceptual connections and be as clever as I can within five minutes, you know? My comfort zone is my desktop, and working in Illustrator and drawing everything out ahead of time. not to knock any of that I think it works great. And that's how I create pretty much everything I, I work on. But doing this, as a creative exercise, has showed me that there's another way I can do something. And it might not fit everything but it might be a perfect fit for a certain project coming down the road. And that just opens up more potential.