From the course: Learning Graphic Design: Things Every Designer Should Know

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Get extreme

Get extreme

From the course: Learning Graphic Design: Things Every Designer Should Know

Start my 1-month free trial

Get extreme

“

Another kind of focal point, another way of getting simple is to do what I call Get Extreme. And this usually takes the form of making one element on your page extremely big. Here's an example. Take a simple Dingbat Font. Dingbat fonts are full of tiny graphics that are small enough that you'd normally overlook. And just enlarge one of those graphics to super size, add your line of type, and you've really created a dynamic, a kind of exciting, interesting to look at poster out of something very small. Another example is the clock. In this case, the art on the clock is kind of the scrawled handwritten name. Key here is that it's so big it doesn't quite fit the space. It bleeds out on to both sides. It's very attractive. It is the focal center of the clock. It doesn't have to be handwritten. Here, we're using Helvetica Neue-Black with very much the same effect. Key is to make it too big to fit the space. So, get extreme with it. Another example, a magazine ad built around a single…

Contents