From the course: Design Aesthetics for the Web

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Solution: Working with color

Solution: Working with color

From the course: Design Aesthetics for the Web

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Solution: Working with color

- [Narrator] As you learned in the chapter on using the elements of design, paying attention to these elements will help you create more unique designs with more distinctive areas of interest. In this challenge, you were tasked with choosing a website color palette for a sales and marketing firm in lower Manhattan with a global reach. So how'd you do? Choosing colors for most industries depends heavily on the likes and desires of the target audience. For a company that provides sales and marketing services, the color palette they choose is less dependent on the target audience preferences. Instead, a bold statement about the company's own identity is what might matter most. One solution, given this scenario, is to opt for a neutral, dark gray as the primary color, a deep orange for the secondary color, and a bright turquoise for the accent color. Then, to round off the harmonious palette, the palette includes a lighter gray and a warm cream, both tints of the primary and secondary as…

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