From the course: Color Trends

2021 colors of the year: Illuminating and Ultimate Gray

From the course: Color Trends

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2021 colors of the year: Illuminating and Ultimate Gray

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- [Narrator] A new year, new goals and is always a new hue. Now this year, Pantone surprised us with something unique and it's actually only been done once before in their entire brand history. - This year marks a historical year as we have not one, but two hues to inspire us for 2021. As we continue to endure global challenges, this hues are like the color superheroes we needed. They are the ying to our yang, bringing us strength optimism, resilience, and hope. Our current global reality has made us come together in ways that we never have before. These two hues were brought together to reflect on how we are more than one. I'll go into further detail about the emotional association for each of these individual hues in a later movie. But for now let's focus on these hues and how they work together to evoke certain emotions. Illuminating an ultimate great, bring us strength, hope, resilience, optimism. It also heightens our experiences and it drives us to innovate us to innovate. Color has been important for brands to build recognition and connection to their audience. But now we're seeing how color is becoming an important influencer on our emotional health. Illuminating an ultimate grace send us a message of unity across differences. Seeing how to contrast in colors can come together to empower us in 2021, should make us realize how much impact we can have as a humanity if we start to apply the same principle in our lives and business.

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