From the course: Developing a Style Guide
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Brand colors
- [Instructor] Your style guide should include information about your primary and secondary color palettes. Because a style guide is rule-bound, it may seem a bit restrictive to designers working with your materials, so it helps to explain why you've made the choices you have. Most importantly, the style guide should explicitly state the Pantone reference numbers, the CMYK ink percentages, the RGB values, and the Hexadecimal codes of your brand colors. You can also include tint percentages and advice on using a custom rich black when applying black to solid areas. As a courtesy to those using your style guide and to ensure there is no margin of error in the use of your brand colors, you can include a link to color palettes in the Adobe Swatch Exchange or ASE format. These color palettes can easily be loaded into the Swatch panels of InDesign, Illustrator, and Photoshop.
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