From the course: Color and Cultural Connections
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Color, emotion, and perception
From the course: Color and Cultural Connections
Color, emotion, and perception
- Color is emotional. I'm not talking about the emotions that make you laugh or cry. Color can make you feel bold, empowered, relaxed, inspired, and even energized. But when we use this incorrectly or even intentionally, it can also make you feel overwhelmed, sad, and even angry. How we perceive a brand, product, or service can be influenced by how you use these brand colors and how they make us feel. That emotion ties directly into our memory of that brand. Using color combinations that work against a positive emotion towards your brand can harm your audience's perception. And when choosing brand colors, you shouldn't select them based on your preferences. You could have an incredible brand story but your color choices may paint a completely different picture for your customers. Let's take a look at a couple of examples. This company is a PR agency that bridges the communication gap between English- and…
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