From the course: Bill Gardner: A Logo-Led Career

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Creating your identity

Creating your identity

- [Interviewer] So, let me jump ahead. - [Guest] Yeah, good. - [Interviewer] Magic is, you know, kind of gone to the way side. - [Guest] Yup. - [Interviewer] Garden design is doing well at some level, it's been somewhat successful. - [Guest] Yeah, and unfortunately it was actually called Gardner's Graphic Hands. - [Interviewer] Come on. - [Guest] Yeah, yeah. and so in back to magic. - What was the logo? Explain the logo. - [Guest] Yeah, I can. There was a firm out of Germany at the time, it may still be around, called Magic Hands. And I decided that I was going to design a logo in school, you know, every designer in school, designs a logo for themself. - [Interviewer] Yeah, of course. - [Guest] And it was this triangle shape that formed a hand holding a technical pin that kind of came down like this. (interviewer laughs) And, underneath it said Gardner's Graphic Hands. You know, it couldn't just be Gardner's Hands,…

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