From the course: Color and Cultural Connections
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Culturally conscious marketing
From the course: Color and Cultural Connections
Culturally conscious marketing
- As we seek ways to raise brand awareness or plan to distribute and promote our product or service, we need to develop culturally conscious marketing. And with the help of the internet, companies of any size are not able to present to a global audience. Understanding how our communication strategies relate to culture is key. Even if you're promoting your company culture to bring in new hires or gain PR, it's essential to show cultural inclusion as part of your beliefs. This means showing you understand and respect other cultures across your visual, written, and verbal communication. While you shouldn't necessarily market to everyone, you have to be aware of your brand story. You should aim to be culturally sensitive with the language used, colors, product photos, diversity in images of your team, illustrations, iconography, music, and even price points. When companies say they are culturally aware, they need to show this,…
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