From the course: Color and Cultural Connections
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Culturally conscious visuals
From the course: Color and Cultural Connections
Culturally conscious visuals
- Before we read text, visuals will capture our attention first. Paying attention to the types of visuals we use is incredibly important. They connect with our audience and represent how we think as individuals, brands, or companies. Culturally conscious visual communication, includes all mediums like photography, graphics, icons, and even fonts. This is our visual language. While people are becoming more aware of cultural inclusion, we're not quite there yet with our visual representations. Visuals that aren't on par with our cultural symbolism risk mocking cultural heritage and take away from the beauty and the diversity that we all have. One of the most common visuals we see in Latin X and Hispanic market is the overuse of Calaveras, the sugar skulls. We see it on branding, packaging, apparel, and costumes. The representation of sugar skulls is deeply rooted to Mexican traditions around Dia de los Muertos, where we…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.