From the course: Graphic Design Foundations: Ideas, Concepts, and Form
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Dangerous ideas
From the course: Graphic Design Foundations: Ideas, Concepts, and Form
Dangerous ideas
- First, this subject may include images that are provocative. So if this isn't your cup of tea, move on to the next one. But no worries, there's nothing graphic or distasteful here. Second, some concepts are problematic. We are asked to design a solution that will attract the viewer's attention to a subject that may be difficult to communicate. The goal is to draw the viewer in to the message without scaring him or her right off the bat. Humor is a good tool to disarm the issue before someone turns away. The film "Love in the Afternoon" is a romantic comedy that involves, yes, a love affair in the afternoon. When Saul Bass designed the poster and materials for the film, he didn't display a debauched scene of two people in a dark hotel room. He used humor with a nod, realizing that the first step when planning an affair in the afternoon, is to pull the blinds. Thinking through the actions before and after the more…
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