From the course: Relationship Building for Creative Leaders

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Decide where to go and narrow down choices

Decide where to go and narrow down choices

From the course: Relationship Building for Creative Leaders

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Decide where to go and narrow down choices

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- In this movie, you'll learn how to be strategic in identifying the best events and conferences to attend that will get you the most bang for your buck. Conferences and events and the related travel expenses involved can be a significant expense. That is why you have to do your due diligence to research and vet the best conferences and events to attend. If you specialize by industry, you may already know your target prospect and where they gather. So the first thing you should do is pay attention to your target prospects. Every industry has some sort of association and those associations have events or conferences for members. Look into these and see if they seem to be a good fit for you. You can ask your clients what events they themselves go to or if they've heard of others from their colleagues and peers. This has the added bonus of reinforcing your expertise to your clients and demonstrates your interest in…

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