From the course: Creativity Tips for All

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Divergent vs. convergent thinking

Divergent vs. convergent thinking

From the course: Creativity Tips for All

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Divergent vs. convergent thinking

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- Alright, so you guys are probably not old enough to remember, but back when I was young, there was a thing called a pet rock. I mean, you've heard of a pet rock before, right? - Yeah. - Sure, yeah. - I actually owned a pet rock. Not because I bought it in the store, but because I just went and got a rock and it was a pet, right? So, what's interesting about the pet rock is, it's one of the most brilliant marketing ploys ever. Because rocks are ubiquitous, right? And they were selling pet rocks in boxes and there were ads and there were TV spots around pet rocks. It was actually quite awesome. Being in advertising now, looking back then, and going that was, it's a fantastic time when you could sell rocks, you know, rocks in boxes. So here's what I'm going to do. We're going to do a little exercise. You guys are going to do a little exercise with me. I want you to imagine you are an advertiser and you're not…

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