From the course: Relationship Building for Creative Leaders
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Email blasts
From the course: Relationship Building for Creative Leaders
Email blasts
- Let's talk about why email blasts keep you front and center in your prospect's memories without too much effort and how they can help you build and maintain your relationships. No matter how memorable you think you are, prospects and even clients have short-term memories, and may move on to the latest, loudest voice out there. Out of sight, out of mind. So once you've built new relationships, it's critical that you stay in touch with everyone. Most of us meet someone new and expect new business immediately. If this doesn't happen, people often give up and quickly move on. But as I mentioned, new business takes two years to build. So staying in touch frequently is just as important as making that initial connection in the first place. Beyond reaching out one-to-one through check-in calls or over coffee, sending quarterly email blasts is a crucial tool in your relationship building arsenal. It simply reminds everyone…
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