From the course: Learning Catalog Design
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- Your catalog will have a physical size from small to large, and proportions, skinny, wide. Your decision will be based partly on function and partly on aesthetics. For function, you'll want to talk to your printer. A given press will have sizes that are most efficient. The standard range is probably anywhere from six by eight to nine by 12, typical magazine sizes, and in that range, you can be tall and thin like Chico's. Note how this design takes advantage of these proportions, to basically square like IKEA. Duluth's catalog even begins horizontally before folding open more conventionally. This range is universal, it's safe, it's always printable. It's also generic. It'll feel common, which may be fine. You can do a lot on a standard page. I'm a fan of formats that are a bit out of the ordinary, like Boden's small catalog, kind of Reader's Digest size, but I really like pushing the envelope. We saw this earlier. I love this tiny catalog. Smaller than a post-it note. Page size is…
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