From the course: Bill Gardner: A Logo-Led Career

Unlock this course with a free trial

Join today to access over 22,500 courses taught by industry experts.

From college to starting the first business

From college to starting the first business

From the course: Bill Gardner: A Logo-Led Career

From college to starting the first business

(upbeat music) - So you graduate? - Graduate. - Business degree. - Yeah. - Design degree. - Yeah. - [Interviewer] You decide to-- - [Male] So doesn't that make sense? - [Interviewer] It does, yeah, but I think what's interesting to me, is you had no prior like apprenticeship or experience-- - [Male] Yeah, never worked for anybody else. - [Interviewer] You just kind of went on your own. - [Male] Yeah. Well, it wasn't that I intended to do that, you know. I can remember looking at firms like, there was a firm out in Colorado called Monaco & Associates that did a lot of branding and corporate identity for banks and schools, higher institutions, and the likes, and I started looking around at different marketing and advertising firms, but I found that as I would do interviews that everybody would get to the end of looking at my portfolio, and they would say, "Yeah, it's a great book. Do a trick for me." And it was one…

Contents