From the course: The Five-Step Creative Process

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Gathering data during the creative process

Gathering data during the creative process

From the course: The Five-Step Creative Process

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Gathering data during the creative process

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- [Instructor] Data gathering is typically the first step of the creative process to go when we're strapped for time or looking to compress the process. But without insight, novelty in our solutions is nearly impossible. And without gathering the data that informs that insight, we're just throwing darts at the problem hoping to hit on something unique. So the first hurdle isn't deciding what data to gather, it's deciding to gather data at all. Once we bonded with the idea of data gathering, now we have to decide what data is worth gathering. The reality is that this process is messy. Not all data you'll gather will be relevant. This is a natural part of the process. It involves both a divergent exercise, one that collects a lot of possibilities. As well as a convergent exercise, one that sips through that information to find what's useful. To help you begin your data gathering, ask yourself the following questions. These questions are divided into three categories: facts, feelings…

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