From the course: Logo Trend Report 2019-2020

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From the course: Logo Trend Report 2019-2020

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- Adopting the broad use of gradient color in logo design has been one of the most polarizing trends our industry has witnessed over the last decade. There are still designers that abhor the use of transitioning color, as it runs counter to many of the early precepts of logo design developed pre-digital age. Much as we just discussed, the liberal use of gradients when discussing ChromaCast is part of the last trend. I think there's a slowdown of the overall pace with which designers are embracing gradients. They certainly aren't going away, but I sense there is a desire to cleanse the palate. It leads me to wonder if the following trend is being led by the naysayers, or if it's the work of those early gradient adopters that are taking a few backwards steps. On the left is a beautiful mark by Jeroen van Eerden that uses a bold 360 degree gradient for the surface. And, on the right is a mark for Qwant that actually appears as a full spectrum gradient, but it's actually been cleverly…

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