From the course: The Five-Step Creative Process

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Ideation and selection: Real-world creative example

Ideation and selection: Real-world creative example

From the course: The Five-Step Creative Process

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Ideation and selection: Real-world creative example

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- Redefining the problem in the previous step of the process was crucial once we began ideation. If we had not added the content feature to the problem we were solving, we would have risked designing a beautiful site that fell flat in its strategic goals. Instead, we spent our brainstorming time thinking of both design characteristics, as well as content features we could pursue. The team name was the Stars, and the ABA has always used the patriotic color scheme, right down to the red, white, blue basketballs they used in competition. The team had adopted the color scheme, as well, primarily the blue. So we felt like something that paid tribute to that patriotic color palette would be appropriate, but we had to feel fresh and new. We had discussed a number of layout possibilities, color combinations, and design choices. From a feature content standpoint, we really felt like video was the vehicle of choice. It would…

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