From the course: Color Trends

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Illuminating and Ultimate Gray in marketing

Illuminating and Ultimate Gray in marketing

From the course: Color Trends

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Illuminating and Ultimate Gray in marketing

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- [Instructor] Illuminating and ultimate gray bring a positive message that elicits optimism, clarity, wisdom and feels everlasting. If you are rebranding or developing a new brand campaign and are curious about using illuminate and ultimate gray, you'll want to have a deep understanding of your audience and market. So before you get settled in with these hues, I highly recommend going through an empathy mapping process to help you develop your ideal audience. I use empathy mapping to define what emotions, frustrating, needs, ideals and insight are associated with the brand and my client's audience. If you want to learn more about how I define this process, check out my movie from another one of my LinkedIn Learning courses. Having a visual inspiration guide like the style scape, can help your client, team or even board gain an overall aesthetic and feel for the brand before designing the actual concepts. Plus you can align what you know about the audience and connect it to the brand…

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